–by Quincy Tejani, Music Connoisseur–
In the last couple of years Jonathan Zarola, better known by his producer name UNBLOOM, has become a household name in the Ontario music scene. His two most recent track releases “Don’t You Know It” and “They” have both received over 10k listens on Soundcloud and those numbers are steadily growing. The London-based producer is known not only for his killer tracks, fantastic progressions and pulsating production but for his unfaltering work ethic and his humbleness. I had the lucky opportunity to discuss why the UNBLOOM project began and what it is about electronic music that makes Zarola so inspired as an artist. Have a look at the interview below:
Quincy Tejani: So Jonathan, what are some of the things you love most about producing electronic music?
UNBLOOM: Well for me, electronic music provides a complete “carte blanche” in terms of creativity and expression; unlike using a guitar, for example, the manipulation of synthesis provides a complete spectrum of sounds and textures unheard to the human ear before. Although I tend not to leap into these uncharted waters explicitly, the mantra of this musical freedom certainly excites me. I also believe electronic music has the capacity to invite human connection in profound ways–it always astounded me how particular songs could create such intense moments of physical and emotional connection between individuals on the dance floor, yet be completely erased by the end of the song. Playing with that dynamic really interests me.
UB: I cannot describe the kind of elation I feel when I produce. The notion that I can create something from literal nothingness, and have it inhabit the physical world, is amazing to me.
QT: Did you ever anticipate the amount of success you’ve been achieving, especially over the last year?
UB: My success over the last year has been truly humbling. All I can ask for, as a musician/creator/producer, is that people respond to my material; that appears to be happening, and I’m extremely grateful.
QT: From what I’ve seen it takes you a good amount of time to release each track. Do you like to work slowly or do you only release music when you feel that it’s your absolute best? How many tracks do you produce before you release one?
UB: Truthfully, I would like to release more content, but I was recently finishing my Masters degree in English Literature. Now that I am done it, I feel I can dedicate more time and attention to music. That being said, however, I am a perfectionist in the worst of ways. I’ve been trying to combat this with having multiple songs/projects/ideas on the go to evade getting stuck on one particular thing. To answer your question, it usually takes four to five different songs before I come to an “UNBLOOM” idea.
QT: Tell us a little bit about your recent collaboration with Layla Mora on your track “They”.
UB: Layla Mora and I met at a house-show of a mutual friend of ours. We hit it off instantly, and, upon further discussion, realized that we only lived a block away from each other. “They” evolved out of our first session together; the song negotiates the tension between personal desires and the restrictions placed upon those desires.
QT: Is there going to be another Ep or even an Lp in the works soon?
UB: Another body of work is on the way, yes. I’m not sure how large or small it will be, however. I’m trying to create as much as I can before deciding.
QT: What are some of the goals that you have with this project? What did you want to achieve when you started “Unbloom”?
UB: UNBLOOM started as an anonymous test to see if my music was grabbing the attention of others without having to pander to friends and family. Now that my identity is no longer a secret, I fully intend to embrace any attention that comes my way. As of late, I’ve been really interested in pop music (past and present) and I see that slipping into my work. To quote the musician How to Dress Well, “I want my music to be popular, not populist,” that is to say, I want as many people to connect with what I’m doing without sacrificing my identity in the process.
Quincy Tejani is the co-founder of The Violet Wave and is also editor of music. When he’s not listening to or writing about music you can probably find him walking through the forests of Ontario or questioning the inner workings of the universe. He also never turns down a cold Pabst… never.
Facebook: The Violet Wave