The video for “Forget Me” by Born Ruffians is a prosaic adventure inside a quirky affair that fits well with the song.
Directed by Leah Fay Goldstein and Peter Dreimanis, the music video for “Forget Me” is the second installment of the “Love Too Soon” series. It made us feel like we’re watching hip romantic movie, with a Frank twist. The videofeatures the band’s Luke Lalonde, who also wrote the song the day that David Bowie died.
The song opens with optimism: “Someday, a white light will come for you, to comfort you…” According to Lalonde, the song is actually the journey towards death, and how it is inescapable.
“It’s about how the light is something that you should embrace and feel okay going towards it. We’re all doing this together, we’re all on the exact same path—it’s just that some of us are ahead of others,” said Lalonde, in a release sent to The Violet Wave. “Forget Me” is included in Born Ruffians’ upcoming album, “Uncle, Duke & The Chief,” to be released on February 10th.